It is certainly true for exhibitions. You need to attract people to your stand by making it interesting, different, original or eye-catching. You need to have a question – visual or written, that grabs the audience’s attention and requires them to come over and talk to you.
A classic example of this is a kitchen tap, hanging in midair, apparently unconnected to any water supply yet producing running water. People just have to come over and have a look and try to solve the puzzle.
A company selling motor insurance (not usually one of the most exciting stands at a business exhibition) decided to run a Scalextric Grand Prix and encourage visitors at the exhibition to achieve the fastest lap time. You know the phrase ‘boys and toys’ and the stand was packed all day long. They even had an award ceremony and a bit of video on YouTube to promote it.
So regardless of your profession trade or service be creative… could you offer a prize draw with something that everyone really wants?… Have you seen how many companies are offering iPad2 as prizes?
Even if you have the best product or service in the world – if they don’t know you’re there or you don’t look worth the effort, as in interesting – that beautiful relationship may never blossom.
Here’s a few key points to get you going:
- free samples
- prize draw
P.S. Remember people are emotional first – logical second.
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